Being a political candidate is no easy task. To win an election, there’s a lot you need to do. Reach out to the public, listen to everyone’s issues, make sure your manifesto is inclusive enough, and, of course, have an amazing campaign.
It can be tough to manage and run your own electoral campaign, especially when your goal is to reach out to as many people as you can. If you want to make sure you’re visible to your audience, you need to have the right channels of communication. And what better way to put yourself out there than through a strong and effective online campaign?
Here are some super effective ways to maintain a strong online presence to ensure that you win that election.
- Make effective use of Twitter conversations
In the modern world, it is undeniable that social media forms the basis for most effective marketing strategies. This is especially true for political campaigns and electoral events. Over time, Twitter has become a central point for most political discussions and debate.
Most famous politicians are known for being vocal on Twitter with their opinions, statements and much more. While some politicians have garnered some negative publicity through their tweets, it cannot be denied that this has brought a lot of attention toward Twitter as one of the main platforms for political discourse.
But you can’t tweet randomly or without research. Look up trending topics and hashtags on Twitter and see how they align with your political beliefs.
Make informed statements and let your followers share your tweets and engage in discussion. The last thing you want is a PR disaster caused by a misunderstanding.
- Use live videos to engage your audience
If you want to be seen, you need to go live. Live video, that is.
Live videos on social media are a great alternative to those traditional television newscasts. By live streaming through Facebook or Instagram, you can interact with voters and non-voters alike, talk about your manifesto and your future goals, and break any important news about your campaign on your own terms instead of waiting for a news channel to do it for you.
Live videos are more personal, meaningful, and a modern way to connect with the audience you’re trying to reach out to. This is especially useful if you’re a local politician who might not be getting a lot of news coverage on mainstream media forms.
- Tell your story through social media stories
Don’t hesitate to show your supporters you connect with them on a personal level. Identify problems that have affected certain communities and tell them how you plan to solve them in your own unique and effective way. If you have a compelling story that can be integrated into your campaign, don’t be afraid to use it.
And what better way to do all this than through Facebook and Instagram stories? Start up a Q&A session using the “Ask me a question” feature on Instagram stories and let your audience interact with you directly and conveniently. This way, you will be able to give your voters a direct platform to pose their queries and concerns, and post answers publicly enough for all those undecided voters to make a more informed decision.
- Use Google Ads to promote your campaign posters
If you want your campaign to be effective, you need to accomplish two things:
- Make it attractive
- Make it accessible
The best way to add an enticing, attention grabbing touch to your campaign is by creating your own set of eye-catching campaign posters to help spread the message. Designing a professional poster might look challenging, but don’t worry. With online design tools like PosterMyWall, you can get free access to a wide range of campaign flyers to use and customize according to your needs. Add your campaign logo, your main manifesto points, your slogan, and an attractive, recognizable image of you. Make sure to add your signature campaign colors to keep your posters on brand.
Once your campaign poster is ready, post it all over the internet. You can do this by targeting locals in your area through Google ads and setting up your posters so that they appear on their feed. Add in a call to action button on your poster so that interested voters can access your campaign page directly and access all of your information.
Final thoughts
It can be pretty challenging to manage a political campaign. The key here is to make sure you’re visible, and constantly engaging your audience. With these online promotion hacks, you’ll be able to send out your political message to a much larger audience and be ready for a much stronger voter turnout on election day.