The photography industry is thriving. People like to capture special moments like weddings, newborn babies, vacations, birthdays, anniversaries, etc. Most photographers feel that they are being pushy when it comes to asking clients for photo albums. Selling photo albums does not have to be hard. The key is to bring it up at the right time. You can ask and mention albums in a way that will make your clients curious about having albums. Try explaining to them the value of having a photo album rather than having images in digital images. If you want to know how you can do it, keep reading.
Prepare Your Clients
The first time when you mention photo albums to your clients should not be after the wedding or photoshoot. Start building the buzz for photo albums before they book the appointment. To keep the idea of albums alive in your customer’s minds, you can ask them a few questions like:
- What kind of shot do you want on the double-page spread or on the wall?
- What kind of story do you want to convey in your album?
These questions will make them think about whether they want moments between friends and family dancing and having a good time. Or their journey till the day of their wedding or party. It will make them realize the fact that how all the moments will live on after the day is done and dusted. It will make them feel that you care for them and you are interested in making their day special forever. Thus, these questions will put the thought of albums in their head, and the chances are that they might ask for more information like pricing, size, type of page, etc., of albums.
Give Them Options
Words would not do the magic that the actual feel and touch will. Your clients will be able to understand the beauty of the album once they actually see it. If you have your clients at your office or you are meeting them outside, keep several album options with you for them to have a look. Because even if you can describe albums or send them images, the encouragement to have an album will actually come after seeing one.
You can use photo album design software to design beautiful pictures for the album. You can then print it on the best quality cover and thick stock you have. And your sample is ready. It will shift your customer’s focus from pricing to how beautiful their journey will look. You do not have to say much; let the album do it for you.
Risk of Having Images Only in Digital Format
Nowadays, we like sharing everything in real-time. Clients often ask to get the pictures on the wedding day itself so that they can share images on social media on the day of the wedding. They believe it is the memory they will have forever. However, ask them a question. Will you be using the same social media platform after 10 or 15 years? You can ask your clients how they will store images for the long term. Give them the reminder that they have to cope with the format as and when technology changes. Because nowadays some computers do not even have a USB port. Technology keeps evolving, but a physical album cannot become corrupted or deleted with changes in technology. Such conversation will promote the urge to have a photo album.
Part of Package
Selling albums separately can make clients feel they are going over budget. So include albums within your photography packages. This will emphasize more on preserving images forever rather than thinking of albums as an additional cost. You can include a standard-size album in the budget. You can brief them about your package. You can add a photo calendar as a part of the package or as a freebie. You can leverage photo calendar design software to design beautiful photo calendars.
If the clients have chosen an album as a part of the package then send them sample designs as soon as they are ready. Ask your clients to remove the pics they don’t want. Seeing the images on the sample album will give them a better understanding and idea of what to keep. Your clients will be confused if you ask them to select a few from hundreds of images. You can create beautiful designs with photo album design software and share them with your clients for suggestions.
Photo albums are an immortal way to capture moments forever. Designing creative and beautiful designs will surely make your clients want photo albums. The tips shared in this article will help you convince your clients to have a photo album. You can invest in photo albums and photo calendar design software to create designs that will make their mark in your client’s heart.