With digital media seemingly taking over advertising campaigns all over the world, it is natural to think that conventional out-of-home advertising methods have become outdated. While even billboards and storefront displays have turned digital with a vengeance, the humble flag remains as ubiquitous and popular as before for businesses to promote themselves locally. Some of the top reasons why businesses should use custom flags to promote their brands:
Works Round-The-Clock to Advertise
In most kinds of advertising, including conventional and digital, businesses have to buy space, spots, impressions, clicks, etc., and their exposure is limited to what they invest in. However, a marketing flag has the capability of working 24×7 to advertise your business once it has been set up. In addition to getting noticed by the target audience during peak hours, they continue to communicate hours after the newspaper has been junked, the TV spot has run, or social media posts have disappeared from the feed of users. According to Business Partner Magazine, promotional flags are among the best ways of local marketing.
Easy to Locate and Set Up
Unlike other forms of outdoor and indoor advertising, marketing flags do not occupy much precious real estate. You have the opportunity of using vertical space to the maximum and keep your on-ground footprint to the minimum. For example, feather flags are only a maximum of five feet wide can deliver as much as 50 sq. ft. of vertical advertising space, which can be very useful in crowded and expensive locations. It means that even if you can get a couple of feet in a place with high traffic, it can be enough for you to hoist an attractive and eye-catching flag promoting your brand or pointing to your business location.
Also read: Benefits of Social Media Marketing for Business
Easy to Design and Print
There are absolutely no restrictions in the way you can design flags. You can use attractive multi-color graphics, photos, and text using the base color of the fabric to your advantage. The design of the golf flag is only limited by your imagination. If you are proficient in any of the design software, you can even bypass a professional designer. While there is a large choice of fabrics for flags, two of the most popular are nylon and polyester.
Versatile
Flags are extremely versatile. Marketers can put as many individualized designs and messages on the flags and even give them different shapes and colors to announce different events, promote brands and products, advertise sales promotions, point to the business location, and more. You can put up flags just about anywhere you like, indoor or outdoor. What is important is unlike many other forms of advertising, they are not intrusive and easily become part of the landscape.
Conclusion
Compared to other kinds of on-ground advertising, advertising flags are unbelievably affordable, even for small businesses. Made from durable fabrics, they last a long time since they are tear-resistant, fade-resistant, do not rot, and maintain their integrity very well even in challenging weather conditions. Moreover, even with a minimal cleaning and care routine, they keep performing at their peak for a very long time and represent very good value for money.