The Influence Of Deep Fakes

As a premier App development company, Elegant Media is making moves within the App development industry and helping brands enter the online world and generate an income. Apps are known to be an extension of a business idea. But there are emerging technologies like augmented reality and artificial intelligence that need to be considered when crafting great Apps. Although it is a subject that has been in the news a lot, deepfakes is a topic that is destined to become normalised in a present that is technologically enlightened. Consider this subject as a topic of influence when it comes to understanding where the aspect of innovation is going towards. 

Aspects like mobile App design deserve a bit of attention at this juncture. The technology that creates these fantastic Apps that power our lives in general utilizes the same type of technology to create deepfakes and even AI-powered video. For instance, consider Synthesia. This is a technology that is desired by even enterprise-level customers. What is being pushed is the whole concept of content creation while reducing the actual cost of having an actor or a presenter to state brand messages. The topic of deepfakes was something that was put forward way back in 2017, and then cascaded into using the likeness of celebrities.

App prototype would be an interesting term when it comes to the realisation that Apps have the ability to bridge the gap between reality and the online world. Take for instance Zao, which is a Chinese face-swapping App that has faced privacy concerns. The reality is that deepfakes are used for nefarious reasons and can cause a great deal of harm. It can change the narrative of masses and lead to movements that are unjust at best. There is government intervention at this point in time to assess how such a concept can be used, and how it should be stopped. 

But, given the issue of deep fakes, the question arises: Is there a commercial place for such technology? There is evidence to show that voice cloning can help restore the voices of people who have lost their voices to disease. Then there are examples of where deepfakes can be used in museums and art galleries. As an example, we hear of how in a museum in Florida, the late great painter Dalí introduces his works, and would even pose with viewers for a selfie or two. Ironically, the issue of deepfakes can be mitigated with the use of artificial intelligence. We are existing in a synthetic world, and this technology is not something that is going away.