How to Boost Your Business with Instagram Marketing

Social networks have been around for a while and they’re becoming increasingly popular. They can help you promote your company or interact with other people, as well as achieve even much more ambitious goals, such as carrying out international business.

To be able to truly take advantage of your social media profiles, it’s important to set SMART goals in line with your marketing plan, analyze your results and optimize your strategies accordingly. There are many benefits to using platforms like these, and in this post, we will give you tips on how you can get the most out of Instagram.

Why You Should Use Instagram for Your Business?

Almost 60% of the global population uses the internet, with more than half also using social media. Instagram reaches over 1,3 billion users and is considered to be the fourth most used social network in the world. 

Before choosing which social network to use, it is important to know who your target audience is. This will help you find the best platform for reaching your customers. For example, statistics show that over half of Instagram’s users are under 35 years of age. So, if your target demographic is under 35, Instagram would be the perfect social media platform for reaching them.

Many Instagram users follow commercial brands, which is why there are plenty of successful commercial accounts on Instagram. So, brands that learn how to get more followers on Instagram and how to engage with them, will ultimately be able to use the platform to increase sales. For these and many other reasons, you should think about Instagram as a good tool to develop the marketing strategy that will help you boost your business. 

Tips for Increasing Followers and Engagement

You can use many tactics to grab the attention of new followers on Instagram and maintain engagement with existing ones. Engagement is a metric that takes into account how actively your followers interact with your content. This could include likes, comments, or shares. And one of the reasons why Instagram is such a great tool for companies is that it exceeds the level of interaction that is seen on other platforms.

Make sure to maintain your relationship with current and future customers by showing an interest in them. You will find that attention from you will increase their engagement with your business.

Customers who have had a positive experience with a brand through social media are more likely to recommend it to their friends and family. That is why you must be active on your platforms daily, track your likes, shares, and mentions and respond to messages and comments to maintain a good relationship with your followers.

Use Stories

As you know, Instagram Stories are one of the ways to share your content and incorporate media. They are a visual format that disappears after 24 hours. The most active Instagram users regularly use them, and according to research many of them are more interested in a product when they see it through them. 

Many animated resources will ensure vies for your posts and make them more interesting. Whether you’re using GIFs, memes, music, or something else, there is no shortage of tools to make your content more exciting. To help your Stories go viral, you can use the many available resources, like 3D frames, stickers, and captions.

Partner With Influencers

Social media influencers have large audiences with a significant reach that can help you gain followers quickly. They are seen as credible and trustworthy and are a great investment for driving up your follower count.

Influencer marketing is an effective way to promote your product or service. By partnering with influencers, you get your messages across in a more personal way that doesn’t feel like you’re trying too hard to sell your product.

Use Paid Ads

Instagram paid ads are a great way to grow your following. You can create ads from your own posts or create new content that is appropriate for the platform. Simply set a budget and track the results.

The price of ads on Instagram depends on a lot of different factors, it can change from month to month. Generally, the prices will vary based on the advertisement format, geographical location, and publication date. One thing is for sure: you should reach out to your Instagram representative either by email or phone to find out more information and negotiate a deal.

Also read: 7 Video Editing Tips to Make You Better at Marketing


With so many people using Instagram, it’s more important than ever to not only have a presence on the platform but an actionable strategy tailored to your goals, to maximize its benefits. Every small action on Instagram can have a big impact on your statistics and sales.