7 Video Editing Tips to Make You Better at Marketing

Video marketing has become one of the most valuable and popular forms of marketing today. With all that value, people are seeking to get more inspiration. With people watching more videos than ever on their smartphones, it’s hard to keep up with the demand for high-quality videos that are engaging and attention-grabbing.

Luckily, you don’t have to be a video editing expert to make an effective video that makes your brand look good. Just remember these seven simple video editing tips, and you’ll be creating great content in no time!

1) Use Video in Your Emails & Social Media Posts

Email is still one of, if not, your most powerful marketing tool. Video content in email can increase engagement and create a stronger relationship with your subscribers. If you’re trying to gain more website traffic and get better results from your email campaigns, start including video in them. Video should be a part of all newsletters – by using it, you’ll stay on-brand and up-to-date. Video content will also help convince new leads to opt into your email list as well.

Today’s most powerful social media platforms have video capabilities built right in (Snapchat and Instagram Stories included). Think about creating video for each of your social media channels. You can post snippets that showcase your products or educate prospects about industry trends or basic sales tips like how to properly use a product.

2) Slow Down!

Use a slow-motion video maker online. Slow motion can help make boring things (such as making a sandwich) seem more exciting, while also providing more detail for other events (like batting practice). As a general rule of thumb, you want your total video length (not including voice over) to be about three minutes. Keeping it short keeps people from getting bored and gives them a reason to watch it again later. If your video is too long, people will get distracted before they finish watching it all.

3) Video intro and outros

Video intro plays a very important role in video making. The intro makes a strong base for the video. You can add details about the full video in the beginning. You can make an intro within a few minutes by video intro maker. You can add outros at the end of the video. You can also tell visitors to see more videos on a similar topics in outros.

4) Edit Between Shots

Think of video editing like stitching together a quilt. Each cut you make is like a straight stitch that holds one piece of your project together. However, it’s up to you whether or not you use careful cuts, or if you decide to go with something sloppier. Edit between shots with a video maker online.

There are two kinds of edits that can be made in video production:

  • Hard and Soft edits.

Hard Edits

Like those made in linear editing software like Adobe Premiere or Apple Final Cut Pro. They represent each cut as an actual cut from one shot to another.

Soft Edits

A soft edit is used on a video maker online and it’s not immediately obvious that an edit has been made between two shots. It may feel a little jarring if you’re looking for it, but these kinds of cuts are usually better when it comes to visual flow. A soft edit is used on a video maker online and it’s not immediately obvious that an edit has been made between two shots.

5) Get Rid of Distractions

Distractions are extremely common during video editing sessions. It’s very easy to get carried away and create useless filler footage or cut corners on something small but important like lighting or sound. But unless you want your viewers to notice these things—or worse, think you don’t know what you’re doing—you need to make sure distractions aren’t an issue. Shut off your phone, close unnecessary windows (those tabs can be open later), and keep pets out of shot if possible.

6) Frame Your Subject

Creating a video is one thing, but there’s a lot more to consider once you start making your film. The most important aspect of any video project is how it’s framed. How you decide to shoot your subject. This can often make or break a video, so it’s important that you know what techniques work best for different subjects and scenarios.

If your project is highly visual or graphic, set your frame in interesting ways (think Boomerang). If your product is a person—like an actor on screen—choose close ups and mid-shots when framing your subject matter. Your main objective should be to draw people into your story; think about how you can tell that story in engaging ways with just a simple change of perspective.

7) Cut Out Useless Stuff

Video editing is tricky. It’s hard to cut out useless stuff without creating a disjointed mess. Fortunately, there are loads of video makers online that will make things easier for you. These applications let you trim and alter your footage with ease, saving tons of time in post-production. Use them today! (Tip: Look into using a green screen for better background replacements!)

8) Add Boom! (Audio Effects, Music, Voice Overs, Titles, etc.)

The only real limit on what you can do with video editing is your imagination. So get creative and add some music, add a voice over, or even put together a slideshow that helps tell your story. Adding audio effects and background music also helps draw viewers in as they pay attention to—and remember—the details. As far as equipment goes, you really just need some basic audio editing software and an easy-to-use video editor.

Final Thoughts

Your video can make or break your campaign, so if you want it to be effective (and stand out from competitors), you need to edit it as best you can. There are a lot of little things that go into making a great video, but these are seven editing tips that will really make an impact.