In today’s pandemic era, every businessperson is coming online to promote their business as per new generation’s technology. With the time, the customers have also adapted themselves and now love to shop online, and do not prefer to go to the market and mall. Hence, it is now kind of compulsory for the businessperson to explore and validate themselves as per the new e-commerce business model. Now, there are a number of e-commerce platforms in the market but not all are doing well and one of the reasons might be the selection of suitable platforms. There are various e-commerce firms like eBay, Alibaba, Amazon, Walmart, and many such business units who opt for different platforms like Shopify, 3D cart, Magento etc. But selection of the right platform can definitely make a big difference and Magento 2 is considered as one of the best platforms for e-commerce business. And this is one of the reasons why the demand of Certified Magento developers has increased with time.
With the release of the latest version, Magento has really taken the e-commerce industry up to another level which is helping the e-commerce owners to grow their business and develop a strong bond with their customers. Magento currently has more than 3 million users which itself defines the market it has created. There are several reasons which helped in the growth of Magento 2 and one of them is the amount of benefit the person gets is beyond all other factors.
BENEFITS OF USING MAGENTO 2 TO BOOST E-COMMERCE BUSINESS:
There are numerous advantages of this platform and below we will list all those points and how is it contributing to growing the e-commerce business,
- Ease of Assembling
For Magento, the integration process is quite simple and can be easily done using third party tools and also, while integrating the data cloud data can be utilized. Despite having several options like NoSQL, to access the database, integrating the complete data is still a very tricky process for maximum e-commerce platforms.
Thus, Magento 2 has made this process quite simple and quick and data integration and assembling is very convenient.
- No Limitations of Admin
The limitation of single admin users has been eliminated which allows the access of multiple administrators at a time to access the product data which enables easy tracking of the movement of the products on the online portal. When multiple administrators can access, then controlling the entire product catalog becomes easier as well as quicker.
- Advantage of being Open-source platform
It is an open-source platform for e-commerce which helps the business owners to develop the attractive by integrating a number of extensions. These extensions include several widgets and templates which helps to develop the e-commerce platform in a much better and presentable way. Overall Magento helps to make the e-commerce store as one of the best online stores.
- Simple coding
The coding in Magento 2 is not complex but very simple to understand. And these simple codes actually help in easy integration with the third-party codes. Thus, it is easy to add multiple features to the e-commerce website using Magento 2 platform.
- Search tool is advanced
In today’s time, everybody is occupied and wants to finish things quickly in the shortest period of time. For example, if one wants to buy a certain thing, then they will simply put in their requirement in the filter and get directly what they are looking for rather than browsing multiple options for selecting one.
And Magento 3 allows building such a web store which facilitates different kinds of search options despite being in different sizes. They work properly and increase the customer engagement as well.
- Improvised Security
As e-commerce platforms have a huge database of the customer’s address, their contact details, details of their bank cards and other crucial information, thus security is an utmost thing to be followed in e-commerce channels.
One can completely be rest assured about security when using the Magento 2 as it provides a proper security system which is being regularly monitored and improvised with the continuity of the business.
- Provides various customization tools
Magento 2 provides various such tools which helps in customizing the e-commerce platform as per the products and services they offer and this feature lacks in most of the other platforms. Many third-party tools can be easily integrated with the Magento 2, to name a few of them are- BigCommerce Analytics, Inspect Let, Google Analytics etc.
These tools actually help in proper management of the huge database, the whole process of product selection, checking its availability, product reviews, final payment, shipping and returns and various other processes. Many user-friendly features can also be added to enhance the experience of customers like adding foreign currency, foreign language, quick view option, managing multiple stores under single roof and the list is endless, thus it can be said that there is the option of limitless customizations.
- Better SEO
The most important aspect of increasing the browsers of your website is the organic search. And Magento provides the users with the advanced SEO features which helps them to get the desired traffic by optimizing the website. Magento 2 has default sitemap functionality which reduces the time and effort of the developers to manually create an XML sitemap.
- Ease of Integration with other Technologies
An e-commerce platform has a huge database of products as well as their customers, so to micro-manage the things, companies have their own ERP and CRM system to automate the whole process. And the beauty of Magento 2 is that it integrates very easily with ERP, CRM, or any payment gateway. Several APIs support this coordination.
- Accompanied with Digital Marketing Assistant
Being an open-source platform, Magento 2 offers several features like keyword search and suggestions, meta tags, SEO, URL suggestion etc. Additionally, it has a built-in digital marketing assistant which helps to manage the upcoming traffic so that they do not face any issue while browsing the website mutually. These features have helped the E-commerce businesses to stand out in the crowd and also improvise their ranking on the internet.
- Mobile Friendly Website
Nowadays, when all of us are on mobile and do maximum of our work on mobiles only thus, it is very important for the e-commerce business to be built on such a platform which customize itself as per the digital device being used by the users.
The admin panel of Magento 2 is touch-screen friendly which makes it very easy for the users to browse across. Also, the users have facility to zoom in and out, slide the products, drag and drop, navigate the screen catalogue easily irrespective of the screen resolution, and these features make Magento 2 unique from the rest of the other platforms.
- Targeting customers becomes easier
Magento 2 is all about giving a unique experience to the customers in terms of browsing the products as per the preference of the user, which is tracked through their browsing history, purchase in past, products in their wish list and other such factors. Now, when customers see what they are looking for, then they are more pleasant and spend more time than expected on the website.
- Sorted process of checkout
Having a smooth exit from the app or website is again an experience which pulls back the customers to browse the page again and again as exit is not that difficult here. This shoots up the conversion rate of the customers. When there is an endless list of products to offer then managing the things gets quite tricky and exiting from the app is one process full of hassle until and unless it is built on Magento 2 platform.
Magento 2 provides all such facilities which helps to increase the conversion rate of the customers like security, flexibility, premium experience of shopping and many more services.
- Very compatible
The second version of Magento, Magento 2 is highly compatible with all the latest technologies like whether they are in hosting platforms like magento host or php host or Zend Framework, PHP, database like MySQL, Oracle etc. Thus, there will be no problem in terms of integration, and everything will run smoothly.
- Wider Reach
As Magento 2 allows multiple languages and multiple currencies, thus, automatically it increases its reach all across the world. And accordingly, there are several options available for shipping, thus, users can place the order from any part of the world, and it will be delivered with all security in their respective country through their strong supply chain.
The above points states how beneficial is the platform named Magento 2. It provides so many facilities and features to the users that don’t just make their browsing easier but enhance their experience which makes them visit that particular e-commerce website again and again. So, if one is looking to develop an online channel or platform for their e-commerce business, then they should definitely go ahead with the Magento 2 platform only. And this is the reason why the firms from small to big size, the one with huge number of products or the company with the number of warehouses, all these complexities can be easily managed by Magento 2.