Amazon Prime Day: What can sellers do to prepare early?

Amazon Prime Day is a single-day sale that is only open to the company’s Prime subscribers. For Prime members, today is a terrific day to save money on a variety of items, including electronics. You have a great chance on Prime Day to connect with new consumers, promote your goods to a larger audience, and perhaps even do some shopping for yourself.

How to Take Advantage of Amazon Prime Day:

Many Amazon vendors report a spike in sales in the days preceding Prime Day, just like on Cyber Monday and other significant online shopping occasions. You should be ready for even more demand as a seller during the event. Your Amazon Prime Day earnings might skyrocket with careful planning. But keep in mind that even a small mistake might have significant repercussions. The following points need to be refined before the event starts.

Begin combining your products:

Your objective for this Prime Day is to shift as much merchandise as you can, and one of the easiest ways to accomplish this is to group several products and sell them all at once (which would also save you money on the individual fees associated with selling individual items). Bonus expert tip: Make a special ASIN for the package rather than marketing it as a multi-pack.

Choose the Right Products to Spotlight: 

Prime Day is not the moment to highlight sluggish sellers or struggling ASINs. We advise marketing your best-selling ASINs or more popular goods instead. High-performing items sell better and receive more promotional support from Amazon’s algorithm. You will notice a rise in sales and your investment return by concentrating on these goods.

If you haven’t already, invest in Amazon Listing Optimization:

It’s time for Amazon Listing Optimization. By doing this, you’ll boost both your organic Amazon growth and Prime Day conversation rates. Your listings will appear higher on Amazon’s search results pages if you use pertinent, valuable keywords. Similar to Google, online retailers only show their customers the top and most pertinent search results.

Customers should be informed of the Small Business Sweepstakes:

Through July 11, highlight your small company and encourage clients to enter the Prime Day Small Business Competition on social media. Before making a purchase, customers must enter the sweepstakes, and for every dollar spent on goods offered by small companies, they are entered to win rewards. You can find picture templates for the giveaway in the seller’s social toolbox, and you can join the conversation on Instagram, Twitter, and Facebook by using the hashtag #SupportSmallwithAmazon.


Make sure you have an adequate product on hand in the weeks before Amazon Prime Day to satisfy the possible spike in demand. Many retailers use Prime Day as a chance to assess new products and swiftly unload inventory before the fourth quarter.

Make sure you and your team have sufficient bandwidth available if you fulfill orders using Seller Fulfilled Prime so that they can be delivered on schedule.

Check Your Listings: 

Amazon listings are subject to change at any time. Amazon vendors must conduct routine audits to ensure that all the data is correct and completely optimized. Sales will rise overall as a result of this, particularly on Prime Day. Verify that your titles, key points, product descriptions, photos, and A+ content are current to avoid consumer displeasure.

Use Amazon Advertising: 

Your Prime Day success may depend on how well you can increase your exposure and increase traffic to your listings. Utilizing Amazon advertising is a fantastic method to differentiate yourself from the competition. Utilize dynamic bidding and don’t forget to raise your daily budget; we suggest doubling or tripling it.

Change your offers to remain competitive:

Stay competitive by adjusting your bids to the most you’re prepared to pay for a click when making changes to your ad campaigns for Prime Day. Anytime you want, you may instantly reduce your bids.

You may utilize dynamic up-and-down bidding in your Sponsored Products campaigns, which raises your bids in real-time for engagements that might result in a sale and lowers your bids for engagements that are less likely to result in a sale. This can cut spending on less effective placements and help you concentrate your Prime Day spending on quality clicks.

Reviews and Comments:

Product reviews and seller feedback are significant factors in determining your total Amazon seller reputation. During a hectic sales time, great ratings can make you distinguish yourself from the competition, but bad ratings can hurt your sales. It’s a great idea to have a plan in place to ask customers for reviews and comments because Prime Day will almost surely lead to a rise in order volume.

Also Read: How to Organize a Perfect Virtual Event?

Final thoughts for Prime Day for Amazon sellers:

Prime Day must be a key component of your sales strategy if you sell on Amazon. More than just a single day, it’s a fantastic chance to increase brand recognition and garner favor with potential consumers. Keep in mind that the actions you perform in the weeks before Prime Day are the most crucial for your success. “Always be ready”, say the boy scouts. Make the most of this crowded shopping day to expand your company and boost overall sales.