Top 6 Ways to Use Instagram for Small Business

Most business owners are aware of the power of Instagram. From large companies to small startups, brands use Instagram to grow their business. Companies with huge popularity and large followings don’t struggle to receive engagement and results on Instagram. But, if you have a small business, how can you use Instagram to grow your marketing capabilities?

Unlike other social media platforms, Instagram can perform most of the tasks itself. With more than 600 million monthly active users, Instagram is one of the most popular apps in the United States. Since the marketing of Instagram is new, small business struggles to improve their traction. As Instagram doesn’t allow clickable links, many small businesses get confused. 

However, you don’t need to be a large company to reap the benefits of Instagram. The algorithm of Instagram will help you to compete with other large businesses. So, if you’re not using Instagram, you’re missing out on a lot of potential opportunities. 

In this article, we will discuss the top 6 ways to use Instagram for small businesses. 

Get the Correct Setup

Connecting the social accounts of your company is an important factor you need to consider. This is especially true if you have social media accounts with a massive following. You can push your audiences as well as followers on Twitter, Facebook, or other sites to your Instagram profile. 

Instagram allows you to connect with other profiles so that your content on Instagram can be published automatically on other social media platforms. However, make sure you include your website and a catchy bio in your profile. Make sure to write the important details without being boring. You can also include the contact information of your company in the Instagram bio. You can also enhance the effectiveness of your bio by integrating the website URL. If you want to promote your Instagram account, buy 10 real Instagram likes

Start Using Instagram Story Feature

Instagram stories are one of the most important features of all social media platforms. Instagram stories let you share multiple images or videos, but they will be disappeared after hours, just like the story feature on Snapchat.  However, despite the importance, many small businesses don’t use Instagram stories as they don’t know how to incorporate this feature in their Instagram marketing strategy. Instagram stories are very effective and you should not neglect them at any cost. Just like other major changes, companies that adopt and learn the story features fast will be able to reap the biggest benefits of the stories. 

Use Influencer Marketing

Influencer marketing is one of the greatest ways to boost your Instagram following. This is extremely helpful if you’re starting your Instagram journey from scratch. With the help of influencer marketing, you can build a relationship with people with a large follower base and promote your business amongst their audiences. As per Mage Plaza, influencer marketing will improve the credibility and trust of your business

A couple of years ago, influencer marketing required massive budgets as you needed to use actors or athletes to promote your products. But, with the introduction of Instagram, the game changed. Now non-celebrities are becoming influencers too and gaining hundreds, thousands, or even millions of followers on Instagram. Not only had this allowed the brand to connect with influencers but also made influencer marketing affordable to small businesses. 

Create a list of top influencers and approach them. However, make sure that they are relevant as per the image of your company. 

Create More Videos

The videos are very important for small businesses. Even though photos receive a greater engagement rate, you should not neglect the importance of videos. Instead of waiting for other companies to start utilizing the videos, you should start using them now.  

With Instagram live videos and stories, the application is promoting its video content. The best thing about Instagram videos is that they don’t require lots of productions. All you need is a good mobile camera or DSLR and a touch of creativity. Additionally, the videos are trimmed to 1 minute. So, you don’t have to worry about making large videos. 

Use Hashtags

The search feature of Instagram prioritizes hashtags over keywords. Unlike other social media platforms where you need to search for a post by its keywords, you need to search on Instagram through hashtags. 

If you want to increase the visibility of your content, you need to use trending and popular hashtags for Instagram. Hashtags will also increase the reach of your brand to the users who don’t know about your company. However, keep in mind that you’re using the right hashtags. Some businesses make mistakes by using random hashtags on their post. But, random hashtags won’t help them to grow their followers. 

The best way to use hashtags is by finding pictures that are relevant to the trending hashtags. This way your images will have a chance to stay in the section of trending hashtags. But, just because a hashtag is trending, doesn’t mean that it’s relevant for your business. 

Unlike other social media platforms, you can use a maximum of 30 hashtags on each post. But that doesn’t mean you need to stuff the maximum number of hashtags on your every post. After you start using hashtags, don’t forget to look at the performance of the hashtags. If you want to promote your business on Instagram, consider approaching Iigers

Host Contest on Instagram

Almost every person loves free stuff. Hosting an Instagram contest offers your company an effective way to engage with your new as well as existing followers. There are some specific elements that you should include in your Instagram contest to maximize the output:

  • Instead of making a generic approach, make a theme for your contest. This way you can attract the attention of more people. 
  • Encourage your followers to tag their friends and families in the comment section. This will spread the word about your contest. 
  • Develop a custom hashtag for your contest. 
  • Collaborate with other influencers or companies to promote your contest. 

Make sure you read the guidelines regarding promotion on Instagram. This way you can ensure that you’re doing everything as per the guidelines. Since you’re focusing on receiving loyal followers, make sure your work is related to your industry. 


These are the top 6 best ways to use Instagram for your small business. Growing your small business on Instagram will take time. But, the bright side is that you’ll be able to achieve new customers every day. Once you start using Instagram, you’ll notice the growth of your company. 

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