All businesses know the importance of packaging products in the perfect box. A custom box is popular here. This is because these boxes can be customized according to the needs of the consumer. In this way, it is possible to create something unique and attractive. However, there are some points that you should focus on if you want to create the best boxes suited to what you are selling.
The following are 6 tips to aid you in making attractive and eye-catching custom boxes:
Find out who your consumer base is
When you want to create the perfect wholesale boxes, it is important to know who your target audience is. Get information on their age, gender, geographical location, shopping habits so that you can make boxes that will appeal to them.
For instance, if you are selling products that are aimed at middle-class ladies, the custom printed boxes will look decent and sophisticated. You can include the benefits that the consumer will get in trying out the product.
Merchandise for kids can be put in boxes that are bright and colorful. They can have pictures of cartoon characters printed on them as this attracts children.
Carefully choose packaging material
When figuring out the design of your custom box, it is important to concentrate on choosing the right material to make the boxes from. If you are not able to keep your products safe, your packaging has failed. Consumers will not be happy to receive goods that have been damaged in any way.
You should choose the material that is perfect for the product and which will be able to keep it secure at all costs. You should avoid getting materials that have chemicals in them that can spoil products like food ones.
Custom boxes should be made from materials like cardboard, corrugated cardboard, Kraft. These material options are strong and they do not have chemicals that can spoil products.
Show customers that your brand is a sustainable one
If you want to give a good impression to consumers it is important to create “green” wholesale boxes. These are those that are not harmful to the environment. Many consumers, especially environmentally-conscious ones will see your brand as one that is sensible.
A brand can reduce its carbon footprint and help consumers do this as well when the custom printed boxes are recyclable, reusable, renewable, biodegradable. They will not pollute the environment by ending up in landfills and water bodies.
Include the right details on the box
When figuring out the design of your custom box, you should keep in mind the information you need to include. It is important to know what to add and what to not add as too many details confuse. When consumers look at the box, they should know what your product is.
The details can be used to advertise your product when you know what to include. For example, if you are selling a food product, custom boxes should state what the product is, its ingredients and nutritional information, manufacturing and expiry date, warnings, quantity, weight.
If you are selling cigarettes you have to state details according to the law of the place. A health warning needs to be given that states that smoking is bad for health. You need to state an age limit as well.
Brands that want to further market their products can also state why their product is better than the competition. You should be truthful here if you want to get loyal customers.
For example, if you are selling a cereal that has ingredients that are good for health, state this on the box. It will encourage people to want to try it out. A cosmetic item can be dermatologically-tested. It can have ingredients that are good for the skin.
All these details should be given in an interesting font that is readable. Its color must be a good one as well.
Let your brand be known
Use wholesale boxes to increase brand awareness so that you can get your brand established in the market. This is required if you want your brand to be seen as one that is professional.
You will need to design a brand logo for this. The logo will be used by people to recognize which products are from your business. The logo should be printed on the packaging of all your products.
A business should also include its contact details on the packaging if they want to make it easy for people to contact them. You should state the physical address of your company, contact number, email address, website, social media links.
Create boxes that stand out
If you want your custom printed boxes to be prominent and stand out, you should choose colors and images carefully that you want to include on them.
Color psychology must be considered when wanting to choose what colors to add. Different colors have different meanings and signify different things. For example, pink is seen as a calming color connected with love, kindness, femininity. It can be used on cosmetic products for instance. Blue signifies freedom, sensitivity, open spaces, etc.
Including images on packaging helps the box stand out as well. If you decide to add a picture that wants to convey what the product is, do not exaggerate it in any way.
A custom box can be made to look attractive and amazing when you do your research carefully. Keep your consumer base and features of the product in mind so that you can make a box that is perfect for both. The design part of the box is important but if you have packaging that is weak and breaking, you will not be giving people a good impression of your business. This is why you should also choose the best quality material.