Professional manufacturers can design custom retail displays for products from different industries. Having the right retail display will help you reach more customers and increase sales. Why not hire a professional manufacturer to design your POP display and signage? Continue reading to find out how manufacturers can help your business.
What is the importance of a retail display?
A customer purchasing your product for the first time is likely to form a first impression when they encounter your product in a store. This is the beginning of a business relationship between your company and a customer. Your customers will return if they have a positive experience and may become repeat customers. You can set up retail displays in strategic, high-traffic areas within a store. This will encourage impulse shopping and help you secure last-minute sales.
Hire a retail display maker to optimize your checkout counter. This is the one area of a store that drives the most impulse sales.
1. Create a meaningful message
Working with a manufacturer allows you to maximize the perceived value of your product through high-quality materials, captivating graphics, and beautiful designs. If your company is interested in selling products that promote sustainability, the manufacturer may be able to offer eco-friendly options like corrugated displays or bamboo displays.
2. You can capture economies of scale with large quantities of displays
If you are able to place displays in multiple stores, you have a better chance of lowering the unit cost of your displays since your quantities are likely to be higher. You may also have also been able to improve your lead times since many manufacturers prioritize larger orders over smaller orders.
3. Quality is the key
Displays with professional design and high-quality printing will enhance your product presentation. Many display manufacturers have high-end printing equipment and sophisticated manufacturing equipment that can ensure high-quality production. A high-quality display can add to the perceived value of a product.
4. Steady Sales Growth
Impulse purchases are sudden decisions to purchase certain products without planning. Impulse shoppers are more likely to be attracted to product displays near checkout areas. Custom retail display manufacturers, as well as store owners, anticipate this. Quality manufacturers can design displays for any area of a store, including retail counters. You can increase impulse sales in brick-and-mortar shops by working with the right display partner.
5. Encourage loyalty and commitment
Customers will be more inclined to purchase products that they are familiar with, and who have had positive past experiences buying, finding, and using them. The customer’s first impression is the product display. Customers who are attracted by an eye-catching display spend more time looking at the products and becoming familiar with the brand.
6. Reduce the complexity of seasonal sales
Temporary displays are a great way to inform customers about the hottest products. You can merchandise your seasonal products by using a temporary display. Add high-resolution graphics to highlight images that will captivate and engage customers.
Because seasonal products are often new and relevant, many customers love browsing them. Some periods, such as the winter holiday season, see an increase in sales. These periods are great for impulse purchases.
7. Improve Customer Experience
Retail displays make shopping more enjoyable. Customers love the unique designs and are often attracted by the creativity and emotional appeal of a good display. If positioned near the front of the store, customers can quickly grab an item they have forgotten without leaving the checkout line. Because they offer additional shopping options, it makes waiting in line more enjoyable.
How can you increase sales at checkout counters?
Checkout counters are a popular spot for product displays. Maximizing your sales can be achieved by designing your retail display so it makes the most of the location. Here are some ways to set up product displays that will make checkout easy.
1. Brands who are looking for impulse buyers
Displays of retail merchandise are attractive when placed near registers. They create impulse inventory for customers who come through the line. Customers who are near the checkout stand are often in wait mode, and therefore they make ideal targets for impulse buying.
These questions will help you target impulse buyers before setting up a display.
- Which products are customers most likely in a price range that can generate an add-on sale?
- Which products are most popular and what do customers run out of?
- What products are most desired by customers when they see them?
2. Stock Inexpensive Essential Products
Customers who have already been in the checkout line will be more inclined to buy novelty items, snacks, and other cheap extras. To achieve the best results, ensure that you have enough essential products to supply most households.
Stock a universal product like gift cards if you are unsure which products to display. Gift cards are always in high demand because customers have a constant need for gifts. They are also one of the most profitable products per square foot a store can sell.
3. Display Special Opportunities
Signage can be added to highlight any discounts for your products. Sales offers are attractive to customers and they are more likely to purchase items that are easily accessible at the checkout counter. It is also worthwhile to display promotions for new products. Many shoppers have a had time resisting a deal.
4. Encourage loyalty
Loyal customers will be more likely to return to purchase more products. A rewards program can be a great way to increase return customers. Customers who purchase your products will feel appreciated. Over time, loyalty programs can increase sales. Signage can be used to highlight the benefits of your loyalty program.
Giving away coupons is another way to build loyalty. If you provide regular discounts through giveaway coupons, customers will search for bargains.
5. Use Temporary Displays
Temporary displays allow you to be flexible. Your displays can be easily changed as the season’s change or new products are introduced. These displays can be made from inexpensive, eco-friendly materials such as cardboard.
Get started on a creative custom display now.
With custom-designed displays, we can promote your products in retail stores. For a quote or questions regarding our services, please contact us.